Wheeling Walks
The goal of Wheeling Walks is to motivate sedentary residents ages 50-65 to become more physically active by walking 30 minutes a day. The goals of the media campaign are to raise awareness among the target population about the health benefits of walking and to motivate this age group to be more physically active.
Date
2006
Attribution
Active Living by Design
Resource Type Case Study | ALBD Case Study |
5Ps Promotion |
