Pros and Cons of Proposed Interventiosn to Promote Healthy Eating

The authors argue that interventions targeted at youth are relatively easy to justify on economic grounds due to the additional protections this group requires, but that justification for government interventions aimed at curbing obesity among adults requires additional evidence that private markets are not functioning properly. The authors then present seven proposed intervention strategies to promote healthy eating and use an economic framework to discuss the relative merits of the interventions. This evaluation allows policymakers to make more informed decisions concerning the relative merits of these strategies in combating the obesity epidemic.